New methodologies and technological advances upgrade retailer and consumer statistics, creating the most accurate and complete picture ever of the accessories industry
If there is one thing that the 2011 rollercoaster-of-a-ride holiday season proved, it’s how important it is to keep track of the ebb and flow of merchandise categories when consumers are seemingly scrutinizing every purchase.
That’s why Accessories Magazine and The NPD Group, Inc., a leading research firm, have partnered again on the most comprehensive view of the accessories industry.
In fact, this 2011 Accessories Census Report is the most accurate, best reflection of the accessories marketplace ever, thanks to new methodologies and upgrades prompted by feedback from top retailers.
In revamping the numbers, many of the total sales volume estimates for 2010 actually were lower than previously published.
THIS IS PREMIUM, PAID CONTENT. ACCESS THE ENTIRE 2011 ACCESSORIES CENSUS REPORT HERE
About the 2011 Annual Census Report:
Accessories magazine and the The NPD Group, Inc. have collaborated on all the accessories categories listed in the total chart. In addition to the consumer information collected by NPD, this census contains Accessories magazine’s proprietary research of industry statistics and trends incorporating classifications not surveyed by NPD, such as hairgoods and casual footwear. The Port Washington, NY-based NPD Group is the leading provider of consumer and retail information for a wide range of industries. For more information, click www.npd.com.
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