New York—For fans of Lifetime TV’s “Project Runway” this news is simply fierce!
Christian Siriano, the 24-year-old designer who won the show’s 2008 competition and parlayed his reality show fame into an honest-to-goodness fashion career, announced Monday that he has signed a multiyear deal to expand this exclusive-to-Payless designer label. Plans call for a wider seasonal collections of as many as 20 shoe and handbag styles each season available at more moderate pricing in about 2,400 stores and Payless.com.
The newly expanded line is expected in stores next fall and will be refreshed twice a year. Payless will continue the original Christian Siriano for Payless label–in its signature black box–with styles inspired by Siriano’s New York Fashion Week runway shows and his ready-to-wear apparel line. This one-year-old label, featuring original designs that are unveiled on the runway, results in a tight collection including four-to-six primarily dress shoe styles and two coordinating handbags retailing between $25 to $60 and available in select Payless stores and Payless.com.
Exclusive Collection a Hit
“I am so happy to expand my relationship with Payless. They’ve been fabulous to work with, and I am always so proud of the designs and to see women enjoy wearing them each season!” said Siriano. “This expanded Payless collection, for me, is an opportunity to branch out even more and reach more women with my designs. I’ll draw inspiration from lots more everyday elements–street fashion, architecture, traveling and landscapes–to create amazing looks including a range of boots, casuals, flats, sandals and handbags in addition to dress styles.”
Siriano recently traveled internationally with the Payless design and buying teams to collaborate on the new line for fall 2011. In addition to international travels, Siriano expects to draw from a wide range of influences including the world’s runways, U.S. fashion and key American cities to create signature city-inspired shoes and handbags in future seasonal lines.
“We are thrilled with the great success of our collaboration with Christian,” said LuAnn Via, ceo of Payless. “With his immense creative talent each season and the popularity of his label, it just made sense to provide him with a broader platform. With this expanded arrangement we are making the Christian Siriano for Payless label a stronger brand in our portfolio, and I can’t wait to see what his expanded line will bring next fall and to excite our shoppers with his fabulous fashion.”
About Payless Designer Collections
Payless designer collections are among the most widely distributed designer footwear labels in America and a key strategy for Payless in its mission to “democratize” fashion, design and the latest ideas in footwear and accessories for all to enjoy. Payless Guest Designers include Lela Rose, who has two labels: Lela Rose for Payless and a special occasion line, Unforgettable Moments by Lela Rose; Christian Siriano with Christian Siriano for Payless; Isabel Toledo with Isabel Toledo for Payless, as well as Patricia Field, who has had a long-standing relationship with Payless as the stylist of the retailer’s TV and print ads and designer behind Patricia Field for Payless capsule collections.
The Payless Designer Collections are seasonal lines of original designs created by New York fashion designers and hot-off-the-runway. This select group of fashion designers and stylists create designer footwear and accessory collections for Payless featuring the latest runway and red carpet styling details offered at value prices. Each collection is reflective of the designer’s signature style.