Item of the Day

Most of the blazing bling that nearly blinded us as we walked through BaselWorld earlier this week was diamond jewelry—big statement pieces on display to lure in cash-laden Russian retailers.

But beams of color—neons no less—struck our eyes over at Schofer Germany (aka “The Chain Company”). Using lacquer in a special procedure, Schofer has taken sterling silver and stainless steel chains and colored them in “highlighter” colors: orange, green, yellow, fuchsia etc.

The chains, which come in various sizes, are spectacular on their own, but in combination, they really light up a room.

Schofer’s new clasp allows wearers to add on individual chains of various lengths (and colors) to create a cascade effect. Although Schofer has chains in about a dozen colors, the neon combinations resemble a black light rainbow. Perfect for those of us who just can’t get enough Lite-Brite in all our accessories.

Suggested retails: $50 to $300. Call +49 7231 91030

www.schofer.com

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Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com

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