Los Angeles—Jewelry designer Chris Aire, who is known as the “Ice Man” for his bling jewelry popular with Hollywood celebrities and sports stars, is seeing red over this trademarked Red Gold, a special red-colored gold alloy that he developed and trademarked in 2003.
Attorneys for Aire filed a lawsuit this week in U.S. Federal Court in Los Angeles seeking an injunction and monetary damages against 17 major watch and jewelry brands that Aire’s attorneys claim have been improperly using “Red Gold” in describing rose or pink gold watches and jewelry.
Among the brands named for “trademark infringement, unfair competition and false description” are: Rolex, Hublot, Louis Vuitton, Chopard, Breitling, Baume & Mercier, Corum, Blancpain, Omega, Franck Muller, Ebel, Gerald Genta and Makur Design, a New York jewelry company.
In addition to seeking an injunction to stop the watch and jewelry companies from using Aire’s proprietary Red Gold, Aire is seeking unspecified monetary damages and court costs in the matter. Aire’s company, Solid 21, is holds a registered trademark for Red Gold in fine jewelry and watches.
A graduate of Gemological Institute of America (GIA), Aire has been a leader in urban-style diamond jewelry for more than 21 years. The Nigerian-born designer has garnered a wide celebrity following with a client list that includes Cedric the Entertainer, Adrien Brody, Jamie Foxx, Angelina Jolie, Eva Longoria, Halle Berry, Clint Eastwood and Will Smith, and among others.
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