Famed Italian Artist Inspires New Sterling Silver, Crystal Jewelry

"Flights of Fancy": butterfly ring from Ferroni by unveil its new “Ferroni by Jena Forté Collection”

Los Angeles—It may be a long way from the Tuscan Valley of Italy to the San Fernando Valley of Southern California, but the distance is shorter when it comes to artful jewelry.

Design Café, a new division of Silvex Los Angeles, recently premiered its latest collection, Ferroni by Jena Forté Collection, a fanciful collection of whimsical butterflies and flowers, all inspired by the paintings of Italian painter Giovanni Tommasi Ferroni.

Known for this magical depictions of surreal and fantasy figures, Ferroni often inhabits his paintings with mythological, historical or contemporary creatures. Inspired by Ferroni’s work, designer Jena Forté uses sterling silver and Swarovski cubic zirconia to recreate “flights of fancy:” butterflies in flight and intricate florals.

Forté, a devotee of Renaissance art, describes her collection as her own interpretation of Ferroni’s magical realism.

“Jewelry gives you the ability to express yourself, your mood, and makes the wearer feel special; it’s a rewarding creative outlet in so many ways.” she says.

The Ferroni collection features pavé, pastel colored cubic zirconia, some in rose gold-plated or black rhodium settings in rings, pendants and other handcrafted pieces. Suggested retails: $40 to $210.

This isn’t the first time Forte has been inspired by artwork. In another collection for Silvex, Twisted Blade, Forté drew inspiration from medieval heraldry for designs made from sterling silver and 18K gold.

Founded in 1990 by Richard Frounjian, Silvex Los Angeles, a wholly owned subsidiary of Silvex International, Inc. manufacturers and distributes exquisite designer .925 sterling silver jewelry worldwide.

Debuting in 2012, Design Café, the new division of Silvex, is the exclusive jewelry division for the company’s high-end. For more information on Design Café’s Jena Forté jewelry collections, call (800) 383-3116 or visit www.jenaforte.com.

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Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com

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