“One day you’re in, the next, you’re out” is the fashion catch phrase made famous by Heidi Klum. And these days, Klum, the star of “Project Runway” is definitely “in.”
In addition to her own jewelry line, maternity lines with Peak in the Pod and Motherhood Maternity, Klum also recently signed as the new faced and advisor for ASTOR beauty products. Now she’s turned her attention to making moms comfortable and fashionable with a new collection for New Balance.
The range will include haute tunics, knits, woven tops, leggings and outerwear pieces will launch this fall exclusively on Amazon. Klum’s collection retail from $32 to 168 and be available in the United States, United Kingdom, Germany and Japan starting October 7.
“Busy women, like me, have changed their way of shopping. We now shop online,” says Klum, who hosts “Project Runway” and it the mother of four,” Klum said. “Whether we are dropping the kids off at school, going out with friends, running errands, running to meetings or swinging by our favorite coffee shop in the morning, we all have one thing in common–we want to be stylish, comfortable and hip, ” Klum added.
An ad campaign for the collection will be shot by photographer Rankin. “Heidi Klum for New Balance combines New Balance’s expertise in fit and form with Heidi’s commitment to sophisticated style to create a versatile collection for women that is both everyday wearable and luxurious,” said Kerry Kligerman, executive vice president of apparel for New Balance.