Dallas–Neiman Marcus has a reputation for top notch customer service in its stores.
Now the specialty retailer is testing a new iPhone app that will allow shoppers to not only get the latest news about merchandise they’re like, but will locate their favorite sales associates, too.
Developed by Signature, NM Service has two interfaces: one for customers and one for sales associates. Ultimately each interface provides a more personal, mobile shopping experience for Neiman Marcus customers in its Austin and Dallas, Texas, San Francisco and Palo Alto, California.
Customers can download the app from iTunes and opt into the service. In-store location sensors are installed at key entry points throughout the store. When a customer with the downloaded app passes within range, the sensor automatically prompts NM Service to act.
Once engaged, shoppers will be alerted to which of their preferred sales associates are in the store, as well as upcoming store events, new product arrivals and sales, and emerging fashion trends.
Shoppers can also mark favorite products, which will automatically be visible to the customer’s sales associates. The app allows customers to easily make appointments or leave messages for associates. In addition, they will be able to scan QR codes on signs throughout the store to unlock the latest trends and product information directly on their phones.
Taking Customer Service into the Digital Age
For the sales associate, NM Service allows associates to better serve shoppers’ needs. The app provides associates with easy access to details such as Neiman Marcus store and neimanmarcus.com purchase history and direct access to a customer’s new favorite items. Notifications automatically alert sales associates when their customer arrives in a store and provides a Facebook photograph so the shopper can be easily recognized.
“For more than 100 years at Neiman Marcus, our belief in the importance of providing exemplary customer service has been a core corporate value. The NM Service App allows us to take our service philosophy into the digital era. We look forward to using this cutting edge technology to make our Client-Sales Associate relationship even stronger, and further enhancing the Neiman Marcus shopping experience,” said Jim Gold, president, Specialty Retail, The Neiman Marcus Group.
NM Service allows Neiman Marcus to deliver a highly personalized shopping experience for our most loyal customers as well as to a newer, more mobile and tech-savvy customer, Gold added.
“Signature is thrilled to be working with Neiman Marcus. Not only do they set the benchmark for exceptional customer service, but they recognize that the key to a terrific retail experience is personal and differentiated service. By using mobile apps to reimagine the personal touch, Signature sets a new benchmark for retail customer service,” said David Hegarty, Signature’s ceo.
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