Los Angeles–The Kardashian sisters are at it again. After delving into their own retail boutiques, skin care lines, e-commerce sites, and a jewelry collection with Virgins, Saints & Angels, Kim, Khloe and Kourtney Kardashian are aiming for the big time.
The sisters signed with Jupi Corporation to launch a global brand that would encompass apparel, accessories and home furnishings. The initial range includes women’s ready-to-wear, handbags, belts, small leathergoods and lingerie, all scheduled to hit stores in 2011 in the United States, Canada, United Kingdom, Australia and Germany. Other future extensions already underway include luggage, swimwear, shoes and children’s apparel.
“The Kardashian sisters are an inspiration to women of all ages and loved for their sense of fashion and style. I am extremely excited to be working with Kim, Khloe and Kourtney across so many fashion categories–taking their brand to women in key markets around the world,” said Bruno Schiavi, president of Jupi Corp.
The sisters reportedly were attracted to Jupi since Schiavi, who already has signed deals with celebrities such as Priscilla Presley, Janet Jackson and fellow reality show star, Dr. Robert Rey of “Dr 90210,” emphasizes “body image and self-esteem building” in his marketing. Jupi’s athletic apparel collection based on NBC’s “The Biggest Loser” is due in U.S. stores in October.
Not to mention the Kardashians are famous for showing off their assets. “They celebrate healthy and curvaceous body image, the importance of high self esteem and family values while still being fun, theatrical and sexy,” Schiavi said.
Their Reality TV Show Is Tops with Women 18 to 34
The sisters recently concluded their fourth season of E!’s “Keeping Up with the Kardashians” reality series, which ranked as the highest-rated cable show among women 18 to 34 and the highest-rated series among women 18-34 compared to all broadcast networks for four consecutive weeks. That’s an awful lot of keeping up with Kim, Khloe and Kourtney among one of the most sought-after demographics at retail.
Added the sisters in a statement released today: “We are excited to work with Bruno Schiavi in developing our first brand together. His expert design sensibilities, his amazing creativity, and his genuine understanding of female consumers everywhere make him the ideal partner.”
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