The store is scheduled to open in Summer 2011 at 113 Spring Street, neighboring luxury retailers such as Chanel, Burberry and John Varvatos.
“We are thrilled to be opening in SoHo. With its historic architecture, artist studios and fashion influence, it’s the perfect location for our flagship store,” said Larry Tarica, president and coo of Jimlar, parent company of Frye.
AvriKo, a New York-based design and architecture firm, was chosen to partner with Frye on the SoHo location. The firm is well known for developing environments, lifestyle brands and products. Richter+Ratner, a retail and management contracting company, will oversee the construction of the 6,000-square-foot space.
The SoHo flagship will provide offer the full spectrum of the 147-year-old company’s collections, including boots and shoes for women, men and Small Fryes, along with handbags, accessories and other leathergoods.
“This store will provide us an environment to properly show the breadth of our approach to creating handcrafted leather products in the Frye design ethics,” Tarica said.