Los Angeles–K. Bell, Inc., marketer and distributor of hosiery and leg wear, announces its multi-year license agreement with youth-culture oriented Marc Ecko Enterprises (MEE), which includes Ecko Unltd., Eckored and Marc Ecko Cut & Sew brands. The Marc Ecko brands are also famous for their rhino and shears logos.
Ecko Unltd., Eckored and Marc Ecko Cut & Sew legwear and hosiery collections will be designed, sourced and distributed by K. Bell, Inc. Each collection will represent the brand’s respective image, demographic and price points:
The Ecko Unltd. collection will feature core and active socks with technical features and benefits. Multi-packs of three will retail for $15 -$18.
Eckored, the female component of men’s brand Ecko Unltd., includes color tights tights and leggings ($8 – $12); fun, fashion premium singles ($6 – $8) and three-packs for $15.
K. Bell will debut the full Spring 2011 collections at its new expanded showroom in the Empire State Building in September. “We’re proud and excited to work with such iconic brands,” said Greg Matson, K. Bell’s Senior Vice President of Sales.
Founded in 1982, K. Bell currently manufactures fashion and sport legwear under the brands K. Bell, K.bell.too, K.Bell Sport, KB, l.e.i., Laurel Burch, The Girls, and private label and is distributed at retailers throughout the world.