New York—The setting? An intimate evening at home. Who? A young couple celebrating with champagne and strawberries. What? Flirting leads to kissing, leading to disrobing…Then? The boyfriend is stopped in his tracks by the Xoxo grip found on the inside of his girlfriend’s grey Soxxy thigh highs.
“Eyes lock, the girlfriend grins and with a shrug from her boyfriend, they carry on with socks securely in place!” says Sarah Stabile, describing her first 60-second viral video that provides a cheeky twist to her stay-put hosiery story.
Going Viral for Valentine’s
“As a start-up, we’re focused on cutting through the clutter to gain market share, distribution, create buzz and communicate what Soxxy is,” says Stabile, who says to stay tuned for additional videos, too.
“I’m a marketer at heart,” she adds. “Working with entrepreneurs/brands like Richard Branson, Virgin America, Ian Schrager, Levi Strauss & Co., SKYY Vodka, Air NewZealand, AirAsia, Don Q Rum and Panasonic helped prepare me for this moment.”
Fed up with socks that slipped, Stabile took matters into her own hands, creating Soxxy non-slip socks each of which contains a patented B3 Grip that “ensure you legs will be hugged and kissed all day long.”
The collection contains more than 40 styles in three lengths. (Retails: $15 to $35)
Check out the entire video at www.soxxy.com.