Soxxy Premieres Sexy Video for Valentine’s Day

From the sexy Valentine's video from Soxxy, a stay-put sock line

New York—The setting? An intimate evening at home. Who? A young couple celebrating with champagne and strawberries. What? Flirting leads to kissing, leading to disrobing…Then? The boyfriend is stopped in his tracks by the Xoxo grip found on the inside of his girlfriend’s grey Soxxy thigh highs.

“Eyes lock, the girlfriend grins and with a shrug from her boyfriend, they carry on with socks securely in place!” says Sarah Stabile, describing her first 60-second viral video that provides a cheeky twist to her stay-put hosiery story.

Going Viral for Valentine’s

“As a start-up, we’re focused on cutting through the clutter to gain market share, distribution, create buzz and communicate what Soxxy is,” says Stabile, who says to stay tuned for additional videos, too.

“I’m a marketer at heart,” she adds. “Working with entrepreneurs/brands like Richard Branson, Virgin America, Ian Schrager, Levi Strauss & Co., SKYY Vodka, Air NewZealand, AirAsia, Don Q Rum and Panasonic helped prepare me for this moment.”

Fed up with socks that slipped, Stabile took matters into her own hands, creating Soxxy non-slip socks  each of which contains a patented B3 Grip that “ensure you legs will be hugged and kissed all day long.”

The collection contains more than 40 styles in three lengths. (Retails: $15 to $35)

Check out the entire video at www.soxxy.com.

 

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Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com

  • Anonymous

    LOVE these– got a pair of Soxxys for Christmas & they are seriously the best. Won’t wear any other socks with my with my boots now.

    • Anonymous

      Do the thigh highs really stay up?