The Crocodile is expanding its women’s offerings with a fashion jewelry collection which will launch this September during New York Fashion week. Lacoste recently signed a worldwide license with GL Bijoux Group, which will design, produce and distribute the collection.
The jewelry, which will launch with five looks, will reflect the Joie de vivre of the brand’s roots, says Christophe Chenut, ceo of Lacoste SA.
“The Lacoste fashion jewelry is part of the strategy developed with our partners to propose a more complete feminine offerings to our clients. This new license confirms our willingness to increase our share among women to accompany the apparel and leather goods business,” Chenut said.