EBay/CFDA Sponsor Handbag Collection to Counter Fakes

Diane von Furstenberg You Can't Fake Fashion tote

New York—You can’t fake fashion! That’s the message from more than 75 designers who participated in eBay and the CFDA’s joint 2012 You Can’t fake Fashion campaign, each customizing a one-of-a-kind tote bag.

The designer totes, plus four styles of standard totes, will be sold on eBay starting March 20. The customized totes will sell for $200, while standard states will be $45. All proceeds benefit the CFDA Foundating to support the cause against counterfeiting.

Betsey Johnson's You Can't Fake Fashion tote

The totes were unveiled this week at New York Fashion Week.

“The CFDA works to protect designers’ intellectual property and fighting counterfeits is a critical issue to CFDA, eBay and the fashion industry at large… we continue to collaborate with eBay on this bold campaign to educate shoppers on the dangers of counterfeits, raise awareness of our mutual dedication to the fight against fakes and emphasize the importance of original design,” said Steven Kolb, ceo at the CFDA.

To take a stance against counterfeiting and purchase a tote, go to www.ebay.com/youcantfakefashion.com

Vivienne Tam's You Can't Fake Fashion tote




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Lauren Parker, Accessories Magazine

Lauren Parker, Editor-in-Chief, Accessories Magazine
As Editor-in-Chief of Accessories Magazine for the past 12 years, Lauren Parker has covered accessories both from a retail business perspective and a fashion point of view. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including women's fashion accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.