New York—You can’t fake fashion! That’s the message from more than 75 designers who participated in eBay and the CFDA’s joint 2012 You Can’t fake Fashion campaign, each customizing a one-of-a-kind tote bag.
The designer totes, plus four styles of standard totes, will be sold on eBay starting March 20. The customized totes will sell for $200, while standard states will be $45. All proceeds benefit the CFDA Foundating to support the cause against counterfeiting.
The totes were unveiled this week at New York Fashion Week.
“The CFDA works to protect designers’ intellectual property and fighting counterfeits is a critical issue to CFDA, eBay and the fashion industry at large… we continue to collaborate with eBay on this bold campaign to educate shoppers on the dangers of counterfeits, raise awareness of our mutual dedication to the fight against fakes and emphasize the importance of original design,” said Steven Kolb, ceo at the CFDA.
To take a stance against counterfeiting and purchase a tote, go to www.ebay.com/youcantfakefashion.com