Life Beyond Footwear for Crocs

Niwot, CO—Those colorful, sometimes crazy footwear known as Crocs aren’t just for the feet anymore.

Earlier this month, Crocs Inc. announced it an eyewear license deal with Eyeking, LLC to design, manufacture, market and distribute Crocs Eyewear in the United States and Canada beginning in May.

Now the company plans to bring the colorful Crocs concept to a whole slew of products, including accessories.

“Licensing presents an opportunity to leverage one of our most valuable assets–the global power of the Crocs brand–by associating it with best-in-class products that go beyond footwear,” said Mike DeBell, vice president of global sales. “More than 200 million pairs of Crocs shoes have been sold, in more than 90 countries around the world…Through strong international and regional licensing partners, we plan to extend the power of our brand and make new consumer connections.”

Accessories: Socks to Bags

The first non-footwear Crocs-branded products included a line of adult and children’s socks from Sock and Accessories Brands, which launched in North American during the holiday season. Crocs-branded socks, produced by Intersocks, will also be available throughout European markets.

Crocs also entered an agreement with Accessory Exchange, which is producing a variety of Crocs-branded accessories for men, women and children, in several global regions. Accessory Exchange Crocs-branded products include hats, bags, backpacks, socks and gloves that are available now at Crocs retail stores and Crocs.com.

In April, Crocs brand will extend to children’s apparel in 46 countries through an agreement with the A Group.

Through a partnership with ICER Brands, Crocs Professional Footwear Division hopes to expand its scope among medical professionals with a new line of Crocs-branded scrubs that will be available online and through specialty stores.

Finally, Paramount, a sports licensee, recently kicked off collegiate and Major League Baseball licensed footwear for the brand, which is available now.

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