Designer Brings ‘Mad Men’ Look to QVC

The 60s-era styles of Betty, Peggy and Joan can be found a special collection for QVC designed by "Mad Men"'s costume designer

The 60s-era styles of Betty, Peggy and Joan can be found a special collection for QVC designed by "Mad Men"'s costume designer

Janie Bryant, the costume designer behind the 1960s-era TV drama “Mad Men,” will be bringing a vintage themed collection of apparel and accessories to QVC this fall.

Called Mod by Janie Bryant, the 20-piece collection includes some signature pieces that might seem right at home on Betty Draper, Peggy Olson or Joan Harris, characters on the Emmy-award winning series on AMC.

Besides including pieces such as a faux fur jacket with matching pill box hat, a swing coat and caplets, Mod also will have handbags and about a dozen styles of jewelry. Suggested retails on the collection which will air on September 29 range from $26 to $138.

“Janie Bryant is known for her iconic style and classic elegance which is why it is such an honor to have her design a collection for QVC,” Rosemary Murphy, director of merchandising for QVC. “Vintage is such a strong trend right now and we feel confident our shoppers will embrace her collection.”

Bryant, who has penned a book slated to publish in late September, had been in talks to with the home shopping channel last year but plans were postponed due to the series shooting schedule.

‘Vintage is Such a Strong Trend Now’

Timing couldn’t be better for this launch, however, since the series now boasts nine Emmys and five Golden Globes. The fourth season of the serial drama about employees at a 1960s-era Madison Avenue advertising agency begins July 25.

While there are sure to be looks that resemble those that Jackie Kennedy might have worn, don’t be surprised to see some ideas inspired by another 1960s-era icon, Barbie.

When asked about the collection Bryant said, “I was inspired by my grandmother’s closet and jewelry box. I used to dress up as a little girl, and spend hours dressing and accessorizing my dolls, and this line brings back memories of a fond and fun time.”

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