Swarovski Launches 2 Valentine’s Day Apps

Swarovski Valentine's Day Mobile Site

New York—Valentine’s Day is rapidly approaching and Swarovski wants to help all those romantics out there.

The crystal company has launched a Facebook app and a mobile app, both of which speak to those either looking to find a date or to romance an existing one.

To help people find the perfect Valentine, the “Sparkling Personals” Facebook app analyzes users’ profile information, such as their star sign, in order to draw conclusions about their personality. After selecting some personal pictures, users choose one of three backgrounds—funny, adventurous or romantic—to enhance their personal ad. Once ready, the advertisement can be shared with their Facebook friends and displayed on their wall. To view the app, click here.

For those who already have a Valentine’s Sweetie, the “Sparkling Valentine’s Day Assistant” mobile app helps users find all sorts of locations to help them plan their evening, including florists, lingerie retailers, romantic restaurants, spas and Swarovski boutiques within walking or driving distance. The app uses Google Places technology and can direct users to places within walking or driving distance.

We can only hope that any girl on the receiving end of such great lengths will receive a nice piece of Swarovski jewelry as well.

 

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Lauren Parker, Editor, Accessories Magazine

As Editor of Accessories Magazine for the past 12 years, Lauren Parker has covered accessories both from a retail business perspective and a fashion point of view. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including women's fashion accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.

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