Boston–Move over New York and L.A.! The fashion minded folks from one of America’s most renowned indie music chains, Newbury Comics, have launched a fashion site under the name Punk.com.
But don’t let the name fool you. Despite an extensive assortment of music T-shirts from the likes of the Sex Pistols and the Misfits, the e-commerce site has an eclectic mix of sassy pinup and rockabilly dress wear, business attire with an attitude and weekend street wear.
The punk.com buyers take the site’s motto of “Wear What You Want” to heart and many of the models are the guys and gals who run the site. Merchandise runs the gamut from Ben Sherman, Obey and Hurley attire to Spirit Hoods sexy animal hats, Iron Fist platform shoes and Manic Panic hair dye.
“In a world dominated by the likes of Abercrombie and Walmart, there will always be a niche for those who seek out and support independent fashion designers.” Mike Dreese, CEO, Newbury Comics.
Similar to their record store beginnings where the chain showcased the latest music from local and indie bands, the site features emerging jewelry and apparel designers “that you won’t find at the big mall fashion houses vendors,” Dreese says.
Punk.com was launched in March by Newbury Comics. Newbury Comics is a Boston-based indie music and pop culture chain. The company was founded in 1978 and is now generating $65 million in annual revenues with 28 stores throughout New England. Over the last 32 years, the company has morphed from selling vinyl records to selling CDs, DVDs, T-shirts, posters, action figures, and fashion. Newbury Comics also operates the independent clothing store Hootenanny located in Harvard Square in Cambridge, Massachusetts.