Indianapolis—Come Super Bowl XLVI kickoff time 6:30 p.m. Eastern time on Sunday, temperatures should be hovering at about freezing here. But thanks to thousands of knitters in the Hosier State and around the country, the 8,000-plus volunteer staff that assists during the game should be snugly and warm.
Not long after Indianapolis’ Lucas Oil Stadium was selected as the site of the 2012 Super Bowl, the host committee asked for volunteers to make scarves for the staff at the game. Not only did knitters respond, they exceeded the host committee’s expectations.
“Our goal was to reach 8,000 Super Scarves, but our volunteer scarf creators continue to amaze us with their efforts and will exceed our expectations and then some,” said the host committee in a release. At last count before press time, the host committee had received some 13,024 blue and white knit scarves.
The drive was so successful that the host committee will now be giving the scarves to “front line hospitality employees,” too.
Game Expected to Draw 173 Million Viewers
It will be easy to recognize the scarves. All of them were knitted or crocheted from blue and white yarns (team colors of the Indianapolis Colts). The only other caveat was that any designs had to be generic, such as footballs, and not suggestive of any teams. Inmates from the Indiana Women’s Prison were booked to sew on Super Bowl 2012 patches before the scarves are handed out.
One of the knitters who showed super spirit is 82-year old Bev Meska, a former administrative secretary for the Michigan City Area School District, who crocheted her way into Super Bowl history. Meska devoted more than 750 hours during the past year to crocheting 250 Super Scarves, turning her into a local celebrity.
Whether you’re rooting for the New York Giants, the New England Patriots or want to see Madonna’s half-time show or even the commercials, Super Bowl XLVI is expected to draw 173 million viewers, an all-time high.
According to a survey by the Retail Advertising and Marketing Association conducted by BIGinsight, consumer spending for the Super Bowl will reach an all-time high, too, with the average game-watcher expected to shell out $63.87 on related merchandise, apparel and snacks, up from $59.33 last year.
Total Super Bowl spending is expected to reach $11.0 billion.