New York—After building its brand for more than 20 years in Venezuela and South America, Blues by KyKy is ready for its North American close-up. And with so much of the style spotlight turned to South America, the timing is perfect for the bright and upbeat Venezuelan handbag label.
Co-founder, designer and creative director Yliana Yepez now lives in New York, and has been able to adapt the styles to the urban, American market. “For example, I always make sure the straps on the tote bags are long enough,” says Yepez. “Back home we always drive but New Yorkers walk everywhere, so the bags need to be functional to grab and go… and to fit over a coat.”
The initial North American launch features embossed python bags in bold yellow, green and orange; neutral or colorized animal print haircalf (i.e. pink leopard); and nude embossed leathers or raffia that are paired with neon tassels and trim. Clutches are a signature, as are totes.
Retails range from $278 for a whipstitched straw clutch with leather trim to $695 for an exotic snake bag.
