Lexington, MA—Sperry Top-Sider, the inventor of the iconic boat shoe, is sailing into categories beyond footwear. The company, a division of Collective Brands, said today that it signed five new license agreements for products including belts, bags, hosiery, eyewear, swimwear and coverups, headwear, scarves, gloves and shoe care, among others.
The new Sperry Top-Sider merchandise is scheduled to launch in Spring 2013 in the brand’s own specialty stores as well as online and at department and specialty stores in North America.
According to Craig Reingold, Sperry brand president, “We keep hearing from people that love this brand that they want more Sperry products, and through these new licensing agreements and experienced partners, we expect to deliver on consumers’ needs across a range of retail stores beginning in Spring 2013 with a broad spectrum of footwear, as well as much-anticipated additional product collections for women and men who share our passion for the sea and the lifestyle that the brand represents.”
Nautical Lifestyle Approach
The new Sperry licensed partnership deals are with Renfro Corporation, premier manufacturer and distributor of men’s and women’s hosiery worldwide; Tandy Brands, renowned manufacturer of men’s and women’s belts, bags, and leathergoods; Interbrand, LLC, a consumergoods company with expertise in headwear, scarves and gloves; U.S. Continental Marketing, Inc., a leading manufacturer of leather and shoe care products; and, Manhattan Beachwear, Inc., one of the largest manufacturers of men’s & women’s designer swimwear and cover-ups.
Additional deals are pending with partners covering such product categories as eyewear and watches, among others.
These partners will work closely with Sperry’s design and marketing teams to create their specific product collections. Each partner will be responsible for the marketing and distribution to retailers across the United States and Canada, targeting department and specialty retail stores, as well as the expanding network of Sperry Top-Sider branded stores.
Since 1935, Sperry Top-Sider has been a leading footwear brand footwear for those with a nautical passion. From its introduction of the world’s first boat shoe, which features the first siped rubber outsole for non-marking traction, to advanced technical fabrication to combat the elements, Sperry Top-Sider remains the vanguard of the nautical lifestyle.. Sperry is also sponsoring Team Sperry–17 athletes from theU.S.and 18 from Europe who will compete in the sailing events for the 2012 Olympic Games later this year inLondon.