New York–Casio G-Shock and Hawaiian-based boardsport brand In4mation have joined forces for the fourth time, fusing G-Shock “toughness and technology” with In4mation’s “alternative design concept.” To celebrate the launch of the collaborative GLX6900X-2, G-Shock and In4mation took over the posh garden at the Soho Grand Hotel.
Attendees included Dee & Ricky, Tristan Wild, Randy Tambio, Malik so Chic, Ramses Barden, Tamba Hali, the G-Shock and In4mation crew all came out to celebrate the launch of the latest collaboration.
The GLX6900X-2 remains rooted in In4mation’s surf heritage. Harmonizing with the surfer lifestyle, the G-Shock In4mation chronograph features 200M water resistance, low temperature resistance, tide graph and moon data graph for the ultimate in tracking high and low tides. Even the EL Backlight reflects In4mation’s legacy with a red shaka sign (the definitive symbol of aloha and Hawaiian culture). The watch retails for $110.