New York—Banana Republic hopes to have another hit with a capsule designer collection. Last year for the first time, Banana Republic partnered with stylists from the hit series “Mad Men” on an apparel and accessories collection based on the TV show’s wardrobe.
Now Banana Republic plans to bring another iconic lifestyle collection to its consumers this summer: a limited edition capsule collection of Trina Turk apparel and accessories. Scheduled to hit all Banana Republic stores here and abroad, and online, in June, the 60-piece collection will feature an array of “summer must-haves in iconic Trina Turk prints re-imagined in this exclusive capsule of collaborative designs.”
‘Palm Springs Cocktails by the Pool’ Style
“I find myself continually inspired by the cool, modern vibe of southern California and I wanted to bring that spirit to Banana Republic’s summer collection,” says Simon Kneen, creative director. “Trina’s signature prints are beloved and embody the aspirational Palm Springs lifestyle, so she was a natural partner for Banana Republic’s capsule collection this Summer.”
Kreen describes the collaboration as including a wide range of looks: from flirty dresses to printed swim separates” that will take customers effortlessly transition from deskside to poolside and everywhere in-between.”
“When we began working together on the collaboration, Simon and I decided early on that the Palm Springs ‘cocktails by the pool’ lifestyle would be our key inspiration for the colors, styles, and prints,” says Turk.
The Banana Republic Trina Turk Collection will be featured in Banana Republic’s June advertising campaign, which will appear in select print, online, direct mail and in store.
About Trina Turk
Inspired by the multicultural mix, architecture, and landscape of California, the Trina Turk collection is full of the season’s most casually sophisticated and “must have” silhouettes. Trina’s philosophy is to create wearable, optimistic fashion that incorporates the best aspects of classic American sportswear. Founded in 1995, the Trina Turk brand includes women’s ready-to-wear, Mr. Turk menswear, swim, home wares, handbags, and jewelry. Trina has seven namesake retail stores, a seasonal pop-up store in East Hampton, and one residential store in Palm Springs.
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