Hanes Relaunches Smooth Illusions

Winston-Salem, NC–Hanes Hosiery has relaunched its popular Hanes Smooth Illusions line of toning hosiery and shapewear with updated packaging and new simplified pricing.

Hanes Smooth Illusions hosiery and shapewear has four styles now priced at $15 and the Waist Smoother with Extra Firm Control priced at $20. The new pricing simplifies shopping choices, and the new packaging showcases iconic imagery that shows how Hanes Smooth Illusions can make every woman look and feel her very best.

Hanes Smooth Illusions provides shaping benefits from waist to toe with varying levels of control and contouring deliver a smooth and toned silhouette. Available in “no hose” shapers and hosiery,  Hanes Smooth Illusions collection is carried at Macy’s, JCPenney, Bon Ton and Belks.

“The relaunch is more than a package update. In addition to our new simplified pricing, the line provides an exceptional value to department store consumers,” says Angela Hawkins, director/general manager hosiery brands at Hanesbrands Inc. “Comparable packaged shapewear products range from $25 to $50. We want our consumers to look beautiful at a price they can feel great about.”

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