25 Days Till Jason Wu for Target Launch

Minneapolis–Michelle Obama might have put him on the fashion map, but now you can afford to put him in your closet.

Target is gearing up for its next and widely anticipated designer collaboration—Jason Wu—set to hit stores on February 5 and made affordable for the masses.

But after its infamous Missoni for Target debacle, where store mobs and a website crash kept willing customers from their purchases, we can only assume that the fast-fashion retailer has stocked up better this time and ironed out the glitches.

It will pay off, as the 53-piece Jason Wu preview reveals crisp, clean, wearable merchandise. And while everything is 100% on-trend, nothing is trendy in that “here today, gone tomorrow” way. Merchandise is ladylike and pretty, all inspired by French new wave films, according to Wu, a Taiwanese-born designer now based in New York.

Apparel tops out at $59.99 for a dress, while accessories start at $19.99 for a scarf. Handbags, clutches and totes are all structured, with contrast piping, pretty florals and sleek stripes.

So the February 5 countdown begins. Get your credit card ready, or at least your running shoes if you plan to score the best pieces in the stores.

 

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Lauren Parker, Accessories Magazine

Lauren Parker, Editor-in-Chief, Accessories Magazine
As Editor-in-Chief of Accessories Magazine for the past 12 years, Lauren Parker has covered accessories both from a retail business perspective and a fashion point of view. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including women's fashion accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.