Sex and the City 2 hits the big screen with a sparkling cast, sparkling locations and a sparkling collaboration with Swarovski Crystal. Swarovski sparkles throughout Sex And The City 2, adding glamour to Carrie’s closet, setting the scene with Crystalline glasses and shining light from Swarovski Crystal Palace chandeliers on the movie’s chic sets. Fans of the brand will also spot the swan logo gracing a red carpet scene.
Generating retail excitement, more than 800 Swarovski boutiques worldwide will transform their windows around the movie and also let customers accessorize in the style of their favorite character from the film. Fashionistas will also find Sex And The City 2 content on Swarovski.com.
New Line Cinema’s, Home Box Office’s and Village Roadshow’s Sex And The City 2, from Warner Bros. Pictures, opens in theaters on Thursday, May 27. The sequel reunites the big screen’s Fab Four: Sarah Jessica Parker, Kim Cattrall, Kristin Davis and Cynthia Nixon and women across the country are anxiously awaiting to check in with their favorite gals Carrie, Samantha, Charlotte and Miranda.
Patricia Field, costume designer for the film, says, “Swarovski is great for me on many levels. I love anything that reflects the light and makes everything sparkle. I use Swarovski a lot.”
“It is an honor to be involved in one of the most anticipated movies of 2010. Swarovski is the perfect fit for the fabulous foursome and represents everything the movie evokes: fashion, glamour, femininity and a strong sense of personal style,” says Nadja Swarovski, Vice President, International Communication, Swarovski.