New York–In conjunction with Earth Day’s 40th anniversary on April 22, the first The GreenShows EcoLux, a pop-up boutique featuring sustainable designs from fashion and accessories designers around the world, will run April 19 to 24 at Grand Central.
Sponsored by The GreenShows Eco Fashion Week, the EcoLux event hopes to make eco-fashion more accessible to consumers, says Eric Dorman, founder of GreenShows. “It is an exciting time in fashion to see the transition from runway to retail. We are making eco-fashion more accessible to consumers by taking the garments presented at The GreenShows runway shows, as well as other eco-fashion designers, and offering a selection from their collections for purchase in an eco luxury retail environment,” says Dorfman.
The GreenShows EcoLux boutique will be part of Earth Day New York, Monday, April 19 through Saturday, April 24, from 10:00 a.m. to 7:00 p.m. The boutique will be located in Grand Central Terminal’s Vanderbilt Hall, 42nd Street and Park Avenue.
Featured accessory designers include, Redhanded Bags, Tomate Depingles, DLC Brooklyn, Wired, Real Jewels, Rebecka Froberg, etc. Other participating designer lines include: Samantha Pleet, House of Organic, Bahar Shahpar, deux fm, STUDY by Tara St James, Ajna, Allison Parris, c. marchuska, Auralis Herrero Lugo, Willian, Joann Berman, Nixxi, H Fredriksson, reco jeans, among others.
Divine Chocolate will be offering fair trade chocolate and Sambazon will provide complimentary sustainable and certified organic açaí smoothies and juice.
The GreenShows EcoLux is produced in collaboration with Harvey Russack, founder of NY’s UCW Unique Clothing Warehouse, and will be a bi-annual event with a second pop-up retail location to open on Fashion’s Night Out during New York Fashion Week in September.
The GreenShows Eco Fashion Week, which debuted in September 2009, is the only premiere fashion event exclusively committed to eco-friendly, ethically sound, fair-trade fashion. www.thegreenshows.com.