B. Robinson Nabs Adrienne Vittadini Sunglass and Readers License

Adrienne Vittadini sketches for Pantone's Spring 2012 report

New York—Adrienne Vittadini is soon to be seeing very clearly. The company just signed a license for non-prescription sunglasses and readers with eyewear manufacturer B. Robinson.

B. Robinson’s debut collection will launch with 16 sun styles and 6 readers for the Summer/Fall 2012 collections.

“Accessories are a key part of the Adrienne Vittadini Brand DNA,” says Mary Gleason, president of Adrienne Vittadini, which has been a division of the Schottenstein Luxury Group since 2007. “B. Robinson understands our mission and we look forward to collaborating with them on this exciting venture.”

Featuring “classic shapes and elegant colorations,” the frames will be primarily acetate with metal logos. Retails range from $65 to $95 with a select capsule collection for top-tier retailers capping off at $150.

A lifestyle range of eyewear is a natural addition to the brand’s expanding roster which currently includes, handbags, footwear, fragrance, jewelry, legwear, luggage, small leather goods, and optical eyewear as well as Adrienne Vittadini Collection and Better Ready-to-wear collections.

The optical license is held by Match Eyewear, which took over after the license with Luxottica expired in 2009.

“Adrienne Vittadini is an iconic American brand and an important staple of many department and specialty stores throughout the United States. We are excited to partner with the new Adrienne Vittadini management as they introduce the brand to a whole new generation of consumers,” says Cliff Robinson, co-president of B. Robinson, a third generation family owned and operated company.

Other B. Robinson brands include Cole Haan, Cynthia Rowley, Izod and London Fog. As part of its Legacie Duivision, the company manufacturers PURE Eyewear, Judith Leiber Eyewear, Kata Eyewear, Betsey Johnson Eyewear and a partnership for the distribution of David Yurman Eyewear.

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Lauren Parker, Accessories Magazine

Lauren Parker, Editor-in-Chief, Accessories Magazine
As Editor-in-Chief of Accessories Magazine for the past 12 years, Lauren Parker has covered accessories both from a retail business perspective and a fashion point of view. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including women's fashion accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.