Xtreme Time to Launch So So Happy Watches

A SO SO Happy postcard

Calabasas, CA—Xtreme Time is So So Happy these days. Why? The watch company just signed a license with character-driven brand SO SO Happy for a line of fun watches and clocks.

Featuring a lovable and cast of monsters, robots and other quirky characters, SO SO Happy brand features colorful interpretations in a wide range of apparel and accessories, from hats and gloves to jewelry.

The watches will retail from $14.99 to $24.99 and will mainly be plastic/silicon, crafted in the shapes of the monster characters. There will be both an adult and youth portion to the license.

“Xtreme Time is tremendously excited to be the watch and clock licensee of SO SO Happy,” says Ralph Hanan, vice president at Xtreme Time Inc. “The characters are incredible and their quirky sensibilities will lend themselves to colorful and truly dynamic watches with a ton of personality. We are really enthused that a portion of the proceeds will benefit kids in crisis charities; Xtreme Time is proud to be a part of something that has such a strong dedication to the greater good.”

The debut collection of watches will hit this spring and be sold at independent and chain specialty retailers and department stores, as well as the brand’s webstore (sosohappyonline.com).

Xtreme Time, a division of jewelry and accessories company NES Group, also has licenses for Apple Bottoms by Nelly, Airwalk, Vision Street Wear, The Macbeth Collection and Sanctify.  www.xtremetime.com.

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Lauren Parker, Accessories Magazine

Lauren Parker, Editor-in-Chief, Accessories Magazine & accessoriesmagazine.com
As Editor-in-Chief of Accessories for the past 14 years, Lauren Parker has covered women's fashion accessories both from a retail business perspective and a fashion point of view. She frequently judges industry design competitions and loves seeing the next generation of designers come into their own. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including women's fashion accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.