Troy, MI– Kmart, a unit of Sears Holdings, has teamed with actress and singer Selena Gomez to launch a junior fashion collection. Kmart and Gomez, along with her master licensee Adjmi Cynosure Holdings, will launch “Dream Out Loud” by Selena Gomez at the end of July.
The collection will include junior sportswear, handbags, belts, scarves, hats, hair accessories, as well as socks and hosiery, with footwear arriving in October. “Selena Gomez is a positive role model for teens and her fans all over the world look to her for style inspiration, ” says John Goodman, SHC apparel and home fashions executive vice president. “We are delighted to offer our customers the opportunity to emulate her style with affordable apparel and footwear options.”
Gomez appears on television every week with her Disney Channel series “Wizards of Waverly Place” and will next be seen on the big screen in the FOX feature film “Ramona and Beezus.” In addition to acting and singing, Gomez has also started her own production company, July Moon Productions. “I am proud to be able to join forces with Kmart to release my own fashion collection,” says Gomez.
The “Dream Out Loud” of mix-and-match fashions will be available in time for back-to-school shopping. Kmart brands also include Jaclyn Smith, Joe Boxer, Country Living and Route 66.