Los Angeles–These days it’s getting harder to keep up with the Kardashians. What with their Hit TV series “Keeping Up with the Kardashians,” retail boutiques, skin care lines, e-commerce sites, marriages, breakups and throngs of paparazzi in tow, it seems that everyday one of the Kardashian clan has expanded their reality TV brand equity into another venture (their father was Robert Kardashian, attorney for OJ Simpson). The latest? A jewelry collection from stylish sisters Kim, Khloe and Kourtney Kardashian is scheduled to premiere in April at retailers like Fred Segal, YLang23.com and Nordstrom. Inspired by their Armenian heritage, the sisters collaborated with Los Angeles-based company Virgins, Saints & Angels on a sterling silver and bronze collection featuring rings, necklaces, earrings and belt buckles depicting Armenian symbols and cultural motifs. Suggested retails: $325 to $500.
“Being Armenian has always been a huge part of our life growing up and I can’t wait to share our culture and heritage with everyone,” says Kim Kardashian, who also recently started her own online shoe shopping site. “Armenia is a culture rich in tradition and with the help of Virgin, Saints & Angels Khloe, Khourtney and I were able to captivate its very essence by designing a unique line of jewelry reflecting and honoring our Armenian roots.” www.vsadesigns.com; (310) 593-4379.
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