Los Angeles—There are those of us who just can’t get enough of Miss Kitty White. Why aficionadas of cookie-baking character could literally dress in Hello Kitty-inspired fashion from head to toe.
Especially toe. Come this spring Twenty10 Footwear, the latest licensee with Sanrio, introduces its collection of Hello Kitty-inspired contemporary women’s footwear.
The spring collection runs the gamut from ballet flats, wedges, shearling-lined boots, high and low lop sneakers, rain boots, and a wide selection of sandals. Each style includes Hello Kitty elements—from crystal-studded Hello Kitty faces to red patent bows.
Twenty10 Footwear is manufacturing the footwear utilizing top grade vegan-friendly materials that mimic suede, leather, patent, metallicize Ultrasuede, pony and napa leather. Retails range from $20 $20 for Hello Kitty flip flops to $110 for a riding-inspired rain boots. The introductory collection will be available at specialty stores nationwide; some styles will be available at select Sanrio boutique stores nationwide and at www.sanrio.com.
“We are paying Hello Kitty all the respect we can.” said Alain Malka, owner of Twenty10 Footwear. “The result is a product comprised of the highest quality materials and superb craftsmanship. We are proud to say our product is just the right amount of kawaii that will bring a smile to anyone’s face.”
Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, celebrated its 50th Anniversary this year. The worldwide lifestyle brand was founded on the “small gift, big smile” philosophy — that a small gift can bring a big smile to people of all ages. Today, more than 50,000 Sanrio-branded items are sold in over 70 countries around the world. In theWestern Hemisphere, Sanrio character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com.
About Twenty10 Footwear
Founded in 2010 by Alain Malka, Twenty10 Footwear exclusively holds the Hello Kitty license for women’s footwear in the United States, Canada and Puerto Rico. The Hello Kitty brand is a universal icon that has grown into one of the most identifiable brands worldwide, continually charming and appealing to women of all ages. The seasonal line will offer a wide array of styles with something for every shopper. Twenty10 Footwear can be found in top-tier department stores and boutiques across the globe, and looks forward to becoming a staple for Hello Kitty fans worldwide.
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