Seiko “Goes Red” in Fight Against Heart Disease in Women

Just in time for Valentine's Day: Seiko's solar-powered, special edition Tressia watch. Suggested retail: $295

Mahwah, NJ—With the introduction of a special edition “Go Red” Solar Tressia watch, Seiko Corp. of America hopes to get to the heart of a problem afflicting millions of women: heart disease.

In the effort to prevent the No. 1 killer of women, Seiko joined forces with the American Heart Association’s Go Red for Women movement and is offering an exclusive “Go Red” style in its solar-powered Tressia watch line.

The Go Red Tressia, which retails for $295, is adorned with Swarovski crystals and has a black IP finish with a specially engraved case back. For every Go Red Tressia sold through March 1, 2012, Seiko will donate $15 to the American Heart Association for a minimum donation of $100,000.

‘A Cause Close to Our Hearts’

“We are thrilled to support the American Heart Association’s Go Red For Women movement with a stunning ladies’ watch that we can be proud of,” said Ken Hagiwara, Seiko’s president/ceo in the United States. “The fight against heart disease in women is a cause that many of us hold close to our hearts. Go Red For Women’s dedication to finding a solution makes us honored to play a special role in helping create awareness. We look forward to continuing our support of the American Heart Association.”

Added William Roach Jr, chairman of the American Heart Association: “This is an exciting opportunity for Seiko to reach consumers who can join in contributing funds needed for life-saving research.”

Engraved case back on Seiko's Tressia special edition "Go Red" watch

Seiko’s new Tressia collection is available at Macy’s and other department stores and independent retailers throughout the United States. www.seikousa.com

About Go Red For Women

Go Red For Women is the American Heart Association’s solution to save women’s lives. With one out of three women still dying from heart disease, Go Red is committed to fighting this No. 1 killer that is preventable. GoRedForWomen.org, a premier source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). The movement is nationally sponsored by Macy’s and Merck & Co., Inc.

 

 

Like this? Share it!


Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com