Cool-Girl Marni Label Goes Mass with H&M Collaboration

Consuelo Castiglioni of Marni with H&M's Margareta van den Bosch style a model in Marni for H&M clothing and accessories

Stockholm–The dust has barely settled on H&M’s Versace collaboration and already the fast-fashion retailer is preparing for its next one.

This time, H&M is teams with hip Italian brand Marni, a print-heavy label favored by cool girls with the confidence to pull-off the bold clashing patterns and arts-and-crafts vibe.

The collection, which will include apparel and accessories for both men and women, will hit stores on March 8, 2012.

“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints,” says Marni’s founder and creative director Consuelo Castiglioni. “As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements,”

Decorating the mix of full-pleated skirts, dresses, cropped pants and jacquard knits, look for signature prints be they color blocks like bold polka dots or African-inspired patterns.

The Marni for H&M collection also includes jewelry, shoes, bags and scarves, not to mention the company’s signature conical hat. Expect lots of chunky necklaces in unusually paired colors.

Oh yeah, and expect lots and lots of long lines.



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Lauren Parker, Accessories Magazine

Lauren Parker, Editor-in-Chief, Accessories Magazine &
As Editor-in-Chief of Accessories for the past 14 years, Lauren Parker has covered women's fashion accessories both from a retail business perspective and a fashion point of view. She frequently judges industry design competitions and loves seeing the next generation of designers come into their own. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including women's fashion accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.