Celine Spring 2011 ad campaign

Safilo Adds Celine to List of Designer Licenses

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Celine Spring 2011 ad campaign

Padua, Italy—Safilo has put another notch on its eyewear temple.

Safilo Group, which creates luxury eyewear under license for the likes of Yves Saint Laurent, Alexander McQueen Valentino, Marc Jacobs, Balenciaga and many more, has signed yet another hot brand to its roster.

The international eyewear manufacturer announced today that it has signed a multi-year licensing agreement for the production and worldwide distribution of Céline eyewear.

The eyewear collections, designed for “a sophisticated modern woman,” will be hit Céline boutiques and selected retail outlets worldwide this January.

Part of LVMH, Céline has enjoyed renewed success ever since Phoebe Philo joined as creative director in 2008 and showed her first collection the following year. Philo won British Designer of the Year Award in 2010 and received the CFDA Award for International Designer of the Year in 2011.

“We’re  extremely pleased to announce a licensing agreement with a brand as exclusive as Céline,” says Roberto Vedovotto, Safilo Group’s ceo. “This new collaboration allows us to add one of the most desirable names in international fashion to our portfolio, while strengthening our ties with the LVMH group.”

The Safilo Group’s proprietary branded collections are: Safilo, Carrera, Smith Optics, Oxydo, Blue Bay. Licensed brands include Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS Black, BOSS Orange, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Tommy Hilfiger, Valentino, Yves Saint Laurent.

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