Iris Apfel Eyes Latest Endeavor: Eyewear

Iris Apfel

Iris Apfel, age 90, style icon

Minneapolis, MN–In an age where every reality TV star seems to be getting her 15 minutes of fashion fame, how many nonagenarians can you name who still can command fashion clout?

Well there’s only one, that “rare bird” Iris Apfel, the inimitable style icon whose quirky accessorizing and sometimes cantankerous fashion comments continue to make headlines.

Only last month, she caused an uproar with her critique of current New York wardrobes: “It was fabulous in the 50s, everyone looked beautiful. Now when I walk down Fifth Avenue in the summertime I just want to throw up. It seems that the fatter and uglier people are, the fewer clothes they wear. The shorts and flip-flops and tight jeans on butts that go from here to Poughkeepsie.”

Obviously, Apfel, once the subject of the Metropolitan Museum of Art’s exhibition“Rara Avis (Rare Bird): The Irreverent Iris Apfel,” is still going strong. Earlier this year she came out a jewelry line for Sasco Industries and a special accessories collection for HSN. Now Apfel is collaborating with eyebobs, “the designer of eyewear for the irreverent and slightly jaded.”

A ‘Rare Bird’ Indeed

"Iris" limited edition glasses by eyebobs

It is a natural segue for Apfel since one of her signature accessories are over sized round frame glasses. Her collection for eyebobs includes a special, limited edition “Iris” frame which will bow in January 2012.

“Without a doubt, eyewear is an important accessory because it can change your whole look, and I think accessories are the most important part of a woman’s wardrobe. The beauty of eyebobs is that the price points allow for different frames for different looks,” says Apfel, who’s the subject of an upcoming documentary directed by “Grey Gardens” filmmaker AIbert Maysles.

To kick off the partnership, eyebobs is embarking on a year-long charity initiative. Beginning in January 2012, eyebobs will introduce “Iris,” an over sized round frame available both as a sun reader and a polarized sunglass. Proceeds from the sale of this frame will benefit Lighthouse International, one of Apfel’s favorite charities.

The “Iris” charitable initiative follows on the heels of Katie’s Close Up, a 2011 design collaboration with broadcaster Katie Couric benefitting Scholarship America.

A full “eyebobs by Iris Apfel collection” line including readers, sun readers and polarized sunglasses will be added in 2013 and will be sold in specialty stores, optical shops and online at eyebobs.com. Prices will range from $75 to $99.

“In Iris we found the perfect partner,” says Julie Allinson, designer and founder of eyebobs. “Not only is she admired the world over for her legendary style, but she’s witty, irreverent and outspoken, which fits eyebobs to a T.”

About Lighthouse International

Lighthouse International is a leading non-profit organization founded in 1905 dedicated to preserving vision and to providing critically needed health care services to help people of all ages overcome the challenges of vision loss. More information can be found at www.lighthouse.org.

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