New York—Links of London has teamed up with FEED Projects and its founder Lauren Bush to design and produce a new collection of bracelets that address various hunger needs.
Similar in approach to Godiva’s new FEED 10 bag, as well as other Feed Projects bags and collaborations, each Links of London bracelet is engraved with a number that symbolizes how many children have been fed as a result of the sale of that bracelet.
Bracelets will retail at $125 in Links of London boutiques nationwide, with 10% of proceeds supporting FEED Projects.
3 Different Causes
Within the 10% of proceeds allocated, each bracelet will benefit a different, respective cause, based on its color and respective motif.
- A Heart motif bracelet on fuchsia cord will provide meals to children in places that have high rates of HIV/AIDS.
- A Leaf motif in dark green will give meals to children in places that have been affected by natural disaster.
- A black/silver bracelet with a FEED logo motif will support the overall charity.
The program launches in stores this month.