Links of London Partners with FEED

Links of London for FEED Projects bracelets

New York—Links of London has teamed up with FEED Projects and its founder Lauren Bush to design and produce a new collection of bracelets that address various hunger needs.

Similar in approach to Godiva’s new FEED 10 bag, as well as other Feed Projects bags and collaborations, each Links of London bracelet is engraved with a number that symbolizes how many children have been fed as a result of the sale of that bracelet.

Bracelets will retail at $125 in Links of London boutiques nationwide, with 10% of proceeds supporting FEED Projects.

3 Different Causes

Within the 10% of proceeds allocated, each bracelet will benefit a different, respective cause, based on its color and respective motif.

  • A Heart motif bracelet on fuchsia cord will provide meals to children in places that have high rates of HIV/AIDS.
  • A Leaf motif in dark green will give meals to children in places that have been affected by natural disaster.
  • A black/silver bracelet with a FEED logo motif will support the overall charity.

The program launches in stores this month.

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Lauren Parker, Accessories Magazine

Lauren Parker, Editor-in-Chief, Accessories Magazine
As Editor-in-Chief of Accessories Magazine for the past 12 years, Lauren Parker has covered accessories both from a retail business perspective and a fashion point of view. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including women's fashion accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.