New York—Celebrating its 30th birthday, Hat Attack just gave itself a lovely present: more work to do!
The company is branching out into new accessories classifications, and beefing up its fashion accessories division so as not to dilute the Hat Attack name.
Hat Attack’s lifestyle division Buji Baja, which has featured beach bags and coldweather accessories for some time, is now entering into jewelry and scarves.
Jewelry is beachy, tribal/tropical and fun, in colors ranging from neutral browns to pops of mustard, navy, orange, red and turquoise. The jewelry is pre-packaged in groupings of 3 for some styles of the bracelets (retail $42), and pre-packaged in groupings of 6 for some coconut bead styles (retail $78 dollars). Remaining styles mostly retail in the $40s.
Sheer beach scarves, also under the Buji Baja line, are 100% viscose and retail for $42 and $46 dollars.
Hat Attack did launch a new line as well, but it’s sticking to hats. The Boyfriend Hat line is a collection of men’s hats.
Call 800-982-1569; www.hatattack.com
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