Hat Attack Adds New Accessories Categories

A necklace from the new Buji Baja jewelry line

New York—Celebrating its 30th birthday, Hat Attack just gave itself a lovely present: more work to do!

The company is branching out into new accessories classifications, and beefing up its fashion accessories division so as not to dilute the Hat Attack name.

Hat Attack’s lifestyle division Buji Baja, which has featured beach bags and coldweather accessories for some time, is now entering into jewelry and scarves.

Jewelry is beachy, tribal/tropical and fun, in colors ranging from neutral browns to pops of mustard, navy, orange, red and turquoise. The jewelry is pre-packaged in groupings of 3 for some styles of the bracelets (retail $42), and pre-packaged in groupings of 6 for some coconut bead styles (retail $78 dollars). Remaining styles mostly retail in the $40s.

A women's lace straw fedora from Hat Attack's Spring 2012 line

Sheer beach scarves, also under the Buji Baja line,  are 100% viscose and retail for $42 and $46 dollars.

Hat Attack did launch a new line as well, but it’s sticking to hats. The Boyfriend Hat line is a collection of men’s hats.

Call 800-982-1569; www.hatattack.com


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Lauren Parker, Accessories Magazine

Lauren Parker, Editor-in-Chief, Accessories Magazine
As Editor-in-Chief of Accessories Magazine for the past 12 years, Lauren Parker has covered accessories both from a retail business perspective and a fashion point of view. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including women's fashion accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.