Charming Shoppes Takes Plus Size Retail Global

Sonsi.com offers more than 300 plus size brands from Charming Shoppes' stores such as Lane Bryant

Bensalem, PA—Charming Shoppes, champion of plus size apparel and accessories through its Lane Bryant, Cacique, Catherines, Fashion Bug and Loop 18 stores, is going after plus size consumers in 80 countries with its new plus size shopping hub, Sonsi.com.

The company said Tuesday that it plans to offer more than 300 brands on Sonsi which can service more than 80 countries and territories with local currencies and competitive international shipping costs. All international orders are inclusive of duty, VAT and customs clearance with no surprise C.O.D. charges.

“We’re excited to serve plus size women around the world, from Canada to the United Kingdom to Australia and beyond,” said Brian Woolf, group president, Lane Bryant, Lane Bryant Outlet & Cacique, Brian Woolf. “Women asked us to deliver Lane Bryant internationally, and we listened.  Now women internationally can access the same fashionable plus size brands their American counterparts love.”

Charming Shoppes partnered with FiftyOne, a recognized market leader in international e-commerce, whose technology and service platform allow international shoppers to interact with a merchant’s brand while enjoying the same online experience offered to its U.S. shoppers.

www.sonsi.com

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