New York–The Jones Group signed a licensing deal with shoe supplier Philip Simon Brands Group for a sneaker collection under the Nine West brand.
The agreement announced today covers the production, marketing and distribution of the Nine West Original Sneakers collection, which will be sold globally in department stores, specialty retailers and Nine West shops around the world.
Brand Extension: Nine West Original Sneakers
The partnership creates a Nine West brand extension that will be known as Nine West Original Sneakers and will incorporate its own logo and distinct packaging. The collection will capitalize on Philip Simon Brands Group’s experience producing high-end fashion sneakers that are on-trend yet tap into Nine West’s style and design DNA.
Under the agreement, which extends until December 31, 2014, the initial Nine West Original Sneakers collection will be marketed and sold globally in better department stores, specialty retailers and Nine West global retail stores, with a FFANY (Fashion Footwear Association of New York) trade show introduction in August, and a launch planned in Spring 2012.
“Nine West’s partnership with the creative minds behind Philip Simon Brands Group comes fresh on the heels of other successful brand initiatives over the past year, including the announced licensing agreement for a Nine West fragrance, which is set to launch in February 2012, and collaborations with Karen Elson, Giles Deacon and Sophie Theallet through our Shoelaborations platform,” said Richard Dickson, president and ceo of branded businesses at The Jones Group.
Based in Vernon, California, Philip Simon Brands supplies sneakers to department stores and independent specialty footwear retailers.
This isn’t Nine West’s first foray into women’s sneakers either. In 2009, the company struck a deal with New Balance on a collection of sneakers, athletic flats and sandals.
Nine West is currently sold in 60 countries with flagship stores in leading cities, including New York, Toronto, London, Paris, Tokyo, Hong Kong, Shanghai and Beijing.
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