Swarovski Elements, Parsons Announce “Cities” Contest Winners

Grand Prize Winner: (Berlin) Yu Jin Lee. Beana Bern Photography

New York—Cities have always inspired designers, but Swarovski Elements has teamed up with Parsons grads to see just how they are influenced.

For the competition, alumni from the School of Fashion at Parsons The New School for Design, were challenged to submit jewelry and accessories designs based on the five trends for Swarovski Elements Autumn/Winter 2012/13 “CITIES.”

The city themes and moods were:

  • CHICAGO (Classic)
  • COPENHAGEN (Harmony)
  • SHANGHAI (Romantic)
  • BERLIN (Progressive)
  • ISTANBUL (Glamour)

“Accessories Design has always been a strong area of interest for our students, and we are excited to partner with leading companies such as Swarovski Elements to provide them with unparalleled access to the best resources and industry connections,” said Simon Collins, dean of the School of Fashion at Parsons. “These types of projects also benefit the industry by tapping into the creativity and innovation of our students, which will be apparent at today’s trends presentation and competition announcement.”

The winner received $1,500 plus $1,000 in Swarovski Elements to use in their next collection. Each winner also received a $200 gift card from the Swarovski Crystallized Concept store.

The winning design and those of the runner-ups will be exhibited at the Swarovski Creative Service Center during the Autumn/Winter 2012/13 business launch event, as well as at the SWAROVSKI CRYSTALLIZED Concept Store in New York City for two weeks in October/November.

GRAND PRIZE: Yu Jin Lee (Necklace, Ring & Bracelet set) – Berlin

Runner Ups

Runner Up: (Shanghai) Yu Jin Lee necklace. Beana Bern Photography

Yu Jin Lee (Necklace) – Shanghai

 

 

 

 

 

 

 

 

Runner Up: (Istanbul) Jennifer Rubin headpiece. Beana Bern Photography

Jennifer Rubin (Headpiece) – Istanbul

 

 

 

 

 

 

 

 

Runner Up (Chicago): Gousche Kim clutch. Beana Bern Photography

Gousche Kim (Clutch) – Chicago

 

 

 

 

 

 

 

Runner Up (Copenhagen): Gousche Kim hat and cuff. Beana Bern Photography

Gousche Kim (Hat & Cuff) – Copenhagen

 

 

 

Like this? Share it!

  • http://sydandpia.wordpress.com/ Fernanda

    we were told at a Swarovski trend presentation last week that the image that is marked runner up by Yu Jin Lee -Shanghai  was the winner.  Which one is correct?

    • http://twitter.com/swarovski_elem SWAROVSKI ELEMENTS

      The article is correct.  Yu Jin Lee won the Grand Prize for her Berlin necklace, bracelet ring set design.