Marcolin Launches Diesel Shades, Renews Montblanc

Sunglasses from Diesel Shades Spring/Summer 2012 collection

Milan—The first week of autumn has been a busy one for Marcolin. The eyewear maker launched its newest license with Diesel in Paris last week, and renewed optical frames and sunglasses with Montblanc through 2016.

In keeping with Diesel’s contemporary feeling, Marcolin described the new Spring/Summer 2012 sunglass collection as one that “speaks the language of the label: it’s bold, it’s rock, it’s iconic, it’s defining the vintage of the future.”

Maurizio Marcolin and Renzo Rosso with The Kills

The collection, which includes 10 women’s styles, 11 men’s styles and 7 unisex styles, consist of iconic shapes, military colors, contrast of shiny vs. matte, fluorescent bikers and sports hints, graphic elements and treated leather, and the Mohican logo.

The official launch, held in Paris on Oct. 1, included a private party and a live performance by indie rockers The Kills.

Montblanc Partnership Extended

On Wednesday, Marcolin confirmed the renewal of the licensing agreement for design, production and worldwide distribution of Montblanc optical frames and sunglasses.

Eva Riccobono at the Paris Launch

The new license agreement is a multi-year through December 2016 and contains terms and conditions which are in line with Marcolin’s Fashion & Luxury Division portfolio.

With this renewal, Marcolin consolidates the excellent relationship with Richemont, Montblanc’s parent, which started in 2001.

“We are extremely proud to continue the partnership with Montblanc, an exclusive brand that combines class and tradition, refinement, quality and innovation,” said Maurizio Marcolin, style and licensing officer. “More importantly, this marks the extension of an already long-term relationship between our two companies seeking to capture additional opportunities for growth that exist for this highly-exclusive and iconic luxury brand.”

Added Lutz Bethge, Montblanc International’s ceo: “With the help of our friends from Marcolin we developed Montblanc Eyewear to another success story in the brands product portfolio. We thank our partner for 10 years of passion, creativity and commitment for the brand and the business.”

About Marcolin

Listed on the Milan Stock Exchange, Marcolin is a leading eyewear company that stands out in the luxury market for its premium quality, attention to detail and first-rate distribution. In 2010 the company distributed an estimated 5.5 million pairs of eyeglasses and sunglasses in more than 600 models. Its licensed brand portfolio includes: Cover Girl Eyewear, Diesel Shades, DSquared2 Eyewear, Hogan Eyewear, John Galliano Eyewear, Just Cavalli Eyewear, Kenneth Cole New York, Kenneth Cole Reaction, Miss Sixty Glasses, Montblanc Eyewear, Replay Eyes, Roberto Cavalli Eyewear, Swarovski, Timberland, Tod’s Eyewear, Tom Ford Eyewear. The Group’s own brands include Marcolin and Web Eyewear.

 

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