Beverly Hills,CA—”Don’t stop the music” was the mantra this week from Raymond Weil as Swiss watch brand celebrated its new partnership with VH1 Save The Music Foundation.
At an intimate cocktail reception hosted by Raymond Weil and Hours·Minutes·Seconds, a watch retail store at the Beverly Hilton, Andy Grammer stopped in to show his support for the cause.
As an internationally renowned recording artist, Grammer has toured with such famous acts as Natasha Bedingfield, Plain White T’s and Josh Kelley. Named Billboard Magazine’s “Artist to Watch” in January, he has recently joined VH1 Save The Music as a new ambassador and is currently touring with Colbie Caillat.
Grammer’s debut, self-titled album, launched in June 2011.
Other guests included Spanish singer/songwriter, Veronica Romeo, best known for her appearance on reality singing contest “Operación Triunfo” and who is currently making a cross-over into the American music market.
The exclusive event also launched a sales promotion with Raymond Weil’s Maestro Collection, where a portion of the sales of any purchased Maestro timepiece will go to support the Foundation.
In addition this week, Raymond Weil sponsored the Foundation’s Songwriters Music Series headlined by Grammy Award Winner, Colbie Caillat. Caillat performed her hit songs while also sharing personal stories “behind the music” in front of a live audience at the Sunset Marquis inWest Hollywood.
The partnership is part of Raymond Weil’s continued support of the arts with a direct tie to music. A sponsor for the last four years of Brit Awards and a supporter of “American Idol,” the watch company takes pride in the support of new and emerging artists within the music industry.
“Sponsoring the VH1 Save The Music Foundation was the ideal partnership with not only a strong non-profit organization, but musical ambassadors, that all hold the same core beliefs,” said a Raymond Weil spokesperson.
About VH1 Save The Music Foundation:
The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education. To date, VH1 Save The Music has provided more than $47 million in new musical instruments to 1,750 public schools in more than 100 cities around the country, impacting the lives of over 1.6 million children. The 2012 Ambassador Class—dedicated to raising awareness and funds to benefit The Foundation–includes: Amber Riley, Ciara, Jewel, John Legend, John Mayer, Jordan Sparks, Kristin Chenoweth, Lifehouse and Sara Bareilles. Get involved at www.vh1savethemusic.com
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