The teen mall-based specialty retailer announced Wednesday that it expanded its website capabilities by partnering with FiftyOne Global Ecommerce, allowing teens from around the globe to access the company’s online inventory.
“We are excited about the addition of international shipping on aeropostale.com as it enables global commerce and further expands our customer reach,” said Thomas P. Johnson, Aeropostale’s ceo. “Aeropostale is truly a global brand with successful stores in U.S., Canada, and the Middle East as well as a loyal Facebook fan base with over 5 million fans around the globe.”
The company said its online consumers can now shop “in their preferred currency (more than 40 different ones), with guaranteed landed costs and cost-effective international shipping and handling services. Since online and international sales have been a bright spot in most retailers’ portfolios, many, including Gap, have added similar capabilities to their websites.
“International consumers have a tremendous appetite for qualityU.S.apparel and the Aeropostale brand is sure to resonate with this wider global audience,” added Michael DeSimone, ceo at FiftyOne. “By launching with FiftyOne, they’ll be able globalize on a proven platform that fully preserves the brand while providing international consumers in more than 90 countries worldwide with a rich, localized shopping experience.”
FiftyOne empowers leading U.S.retailers to utilize their existing ecommerce infrastructure and online shopping experience to market, sell, and fulfill merchandise to international shoppers with absolute cost certainty. FiftyOne manages all aspects of the international order life cycle, including multi-currency pricing and payment processing, landed cost calculation, customs clearance and brokerage, international fraud management, international logistics orchestration, and customer-experience parity. FiftyOne is powering international ecommerce for many leading U.S. retailers, including Barneys New York, Bloomingdale’s, Brookstone, Crate and Barrel, Drugstore.com, Johnson & Murphy, Macy’s, Overstock.com, Sears, Shoes.com, Tilly’s, and True Religion. Demand has been high for FiftyOne’s services: last year, the company increased its annual sales by 310% year-over-year, from $25 million in 2009 to $77 million in 2010. This year the company is expected to increase its sales by more than 250%. www.fiftyone.com