Hanes promises consumers will “say goodbye to uncomfortable socks” thanks to the hosiery brand’s introduction of Comfort Toe Seam socks. Developed through a patent-pending sewing technology, Hanes’ Comfort Toe Seam produces a smoother, flatter seam thereby reducing the bulk of conventional socks, resulting in a more comfortable fit.
‘Happy Toe Tuesday’ Promotion
“Hanes socks with the Comfort Toe Seam offer irritation-free comfort all day,” said Sidney Falken, chief branding officer at Hanes brand. “Our Comfort Toe Seam socks are engineered with a smooth toe seam, so they will be comfortable for every member of the family to wear all day long.”
Hanes is using its Comfort Toe Seam in all Hanes socks available for men, women and kids, in all styles and colors.
In honor of the new product innovation, Hanes will celebrate “Happy Toe Tuesday” by giving away 500 pairs of new Hanes socks with the Comfort Toe Seam each Tuesday in September on the Hanes Facebook page (www.Facebook.com/Hanes).