Zara Launches E-Commerce in U.S.

Arteixo, Spain–Better fire up those computers!

With close to 1,500 stores worldwide (49 of them in 30 cities in the United States), Spanish fast-fashion specialty chain Zara is about to gain on international chains like H&M or Club Monaco that have websites but don’t offer online shopping in the States.

Zara has already offered online shopping in 16 countries, but its U.S. e-commerce debut is the first of its kind outside of Europe.

This is part of a broad e-commerce initiative. Just last year, Zara launched e-commerce for Spain, France, Germany, United Kingdom, Italy and Portugual.

Zara also has 400,000 Facebook fans in the U.S., and offered a preview of the shopping site plus shopping opportunities six hours prior to the midnight launch, just for “liking” the site.

Key highlights of the e-commerce site include:

  • The full range of women’s, men’s and children’s clothing available in-store
  • Free standard delivery shipping (2 to 4 days) to all 50 states
  • Express (24-48 hour) delivery at a flat rate of $9.95

‘Dear America’ Campaign

Zara's Dear America photo campaign: (from left to right) Alabama, Alaska, Arizona, Arkansas

To mark the launch of its e-commerce site in the U.S., Zara commissioned photographs of America’s 50 states, which are proudly displayed on the site. Twenty-four photographers contributed photos to the “Dear America” campaign, which is comprised of 50 photos.

Zara is part of Inditex Group, one of the world’s largest fashion retailers, with over 5,150 stores in 78 countries.

 

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Lauren Parker, Accessories Magazine

Lauren Parker, Editor-in-Chief, Accessories Magazine
As Editor-in-Chief of Accessories Magazine for the past 12 years, Lauren Parker has covered accessories both from a retail business perspective and a fashion point of view. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including women's fashion accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.