Want to Design the Next It Bag? This Book Can Help!

Want to create the next “It” bag?

You’ll be smart to check out “Handbag Designer 101, Everything You Need to Know About Designing, Making and Marketing Handbags.”

Written by Emily Blumenthal—handbag designer and founder of the Independent Handbag Designer Awards as well as the blog HandbagDesigner101.com—the book is a useful how-to guide and a full-color exploration of what’s hot in handbags at the moment.

But don’t just take her advice. The book features invaluable tips and advice from some of the most successful designers in the industry.

Great Product Is Only Part of It

Underscoring the fact that there’s more to selling handbags than making pretty product, the book is neatly broken into two parts: The Bags and The Business.

Chapters include:

  • Handbag Silhouettes with Patterns
  • Handbag Design Fundamentals
  • How to Design Your Handbag and Get it Made
  • Designing for Your Market: Guarantee Your Bags Will Sell
  • Going into Production: Everything You Need to Know
  • The Fundamentals of Starting Your Handbag Business
  • Finding Yoru place in the Market
  • How to Present and Sell Your Handbag Line
  • Publicity 101
  • Next Steps for Handbag and Business Development

While you can purchase the book at Amazon and bookstores, you can also win one for free by entering the Handbag Designer 101 “spotted” contest. Just submit a photo identifying the handbag worn, and you’ll be entered to win.

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Lauren Parker, Accessories Magazine

Lauren Parker, Editor-in-Chief, Accessories Magazine & accessoriesmagazine.com
As Editor-in-Chief of Accessories for the past 14 years, Lauren Parker has covered women's fashion accessories both from a retail business perspective and a fashion point of view. She frequently judges industry design competitions and loves seeing the next generation of designers come into their own. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including women's fashion accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.

  • Anonymous


    I have just bought the book ‘Handbag Designer 101 by Emily Blumenthal’ and would like to ask whether the pattern enlargement recommended (200%) is actually correct.

    For instance the tote bag has a pattern width (top of the bag) in the the book of less than 3 inches – see page 26. If this is enlarged 200% it makes the tote’s width 6 inches which I find difficult to believe.

    Further to my concern is that the seam width specified is 1/4 inch. In the book’s pattern it is 1/16th. If this was enlarged 200% it would be a seam of 1/8th. My thought is that the patterns should be enlarged 400%. If actual dimensions were given it would have been a little easier to work out, but no measurements are given.

     By any chance was the book’s proof larger and has been accidentally reduced in the printing in China? It is very perplexing.

    Your assistance would be appreciated.


    • Anonymous

      Thanks, Janet! It should be 400% – it’s an error on the publishing side. Apologies but it will be fixed for the next print run.  Good luck and keep us posted how your line moves forward!