New York—What could be better on a sweltering hot summer day than some coolness—like jazz, rock n’ roll and other musical favorites?
As part of its three year partnership with The Recording Academy, Gucci Timepieces & Jewelry brought the Grammy Traveling Exhibit to the Tourneau Time Machine on East 57th Street.
Collaboration to Preserve Important Recordings
First unveiled this year at BaselWorld and following the successful launch of Gucci’s Grammy Special Edition timepiece and jewelry collection, the Grammy Traveling Exhibit includes information on the preservation program, interactive features and items from the Grammy Museum.
The Grammy Museum at L.A. Live is leading the effort in assessing a Muzak archive that was recently discovered in a warehouse in South Carolina. The archives included more than 20,000 never-released master recordings of American music dating back to 1934, from jazz to early spiritual.
Gucci Timepieces & Jewelry is the first partner to help the Grammy Museum support the preservation of this historical musical discovery. The effort will be focused on determining the best way to house, digitize and ultimately release the collection to the public.
The Gucci Grammy Traveling Exhibit is can be seen at the Tourneau Time Machine until August 3.
About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the Grammy Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of American culture. www.grammy.com.