Spanx Launches First In-Store Boutique: at Bloomingdale’s

Spanx boutique at Bloomingdales

Spanx boutique at Bloomingdales

New York–Want to really get sucked in? Step into Spanx’s first in-store shop: on the fourth floor of the Bloomingdale’s New York flagship.

The all-red 400-square-foot space is like stepping into a boudoir, complete with all the tools to give consumers a svelter shape. Right in the middle is the “Tower of Power” stand of hosiery, plus the new Slimplicity® Booty Booster Short and lots of fall tights.

“This is a big moment!” says founder Sara Blakely on the company blog, appropriately called The Rear View. “This shop is our vision for a Spanx boutique. We want to provide Spanx fans with an easy way to shop all of our products. We want women to feel comfortable and have fun…like they’ve stepped into a friend’s fabulous closet.”

Spanx specialists are on hand to offer advice, and surely, to help women squeeeeze into the latest shapers.

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Lauren Parker, Editor, Accessories Magazine

As Editor of Accessories Magazine for the past 12 years, Lauren Parker has covered accessories both from a retail business perspective and a fashion point of view. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including women's fashion accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.

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