New York–Want to really get sucked in? Step into Spanx’s first in-store shop: on the fourth floor of the Bloomingdale’s New York flagship.
The all-red 400-square-foot space is like stepping into a boudoir, complete with all the tools to give consumers a svelter shape. Right in the middle is the “Tower of Power” stand of hosiery, plus the new Slimplicity® Booty Booster Short and lots of fall tights.
“This is a big moment!” says founder Sara Blakely on the company blog, appropriately called The Rear View. “This shop is our vision for a Spanx boutique. We want to provide Spanx fans with an easy way to shop all of our products. We want women to feel comfortable and have fun…like they’ve stepped into a friend’s fabulous closet.”
Spanx specialists are on hand to offer advice, and surely, to help women squeeeeze into the latest shapers.