Echo Design Group Launches Handbags

Echo's new handbag line

Echo's new handbag line

New York–Known for its scarves, fashion accessories and coldweather merchandise for decades, Echo Design Group has been slowly adding other classifications to its mix such as home and most recently, beach and swimwear (which does include fabric and terry beach bags).

This market, Echo has rolled out its first dedicated line of handbags, and in staying true to its roots, the line is textile based with prints inspired by its scarves.

Clare Schultheis, Echo’s managing director of handbags, points to an opportunity for the company. “These bags are super soft, lightweight and comfortable, and there’s a real niche in the market for that.” Retails will range from $78 to $128, with silhouettes including square and north/south totes, shoulder bags, messengers and more.

The initial 45-style rollout features prints adapted from scarves, from tribal to animal motifs. Solid styles will have print linings and vice versa.

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Lauren Parker, Accessories Magazine

Lauren Parker, Editor-in-Chief, Accessories Magazine
As Editor-in-Chief of Accessories Magazine for the past 12 years, Lauren Parker has covered accessories both from a retail business perspective and a fashion point of view. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including women's fashion accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.