lizsoto

Item of the Day: Liz Soto

In Item of the Day, What's New by Jeff PrineLeave a Comment

lizsotoA lot of terms in fashion are just bandied about until they become meaningless. That’s nearly what happened with the word “vintage” except they are some real experts maintaining its integrity.

One such person is designer Liz Soto whose been working on the perfect handbag for more than 27 years. Always on the lookout for a change in silhouette, Soto found of her latest, the Lauren bag, at the Santa Monica flea market where she found an actual 1940s-era bag.

“I sized it down and added a contemporary feel to the look—producing it in a faux croco allowed me to attain the nice pricepoint,” she says. “Handbags are moving away from the slouchy unstructured look to a more defined shape. The size is important as it is a little larger than a mini but gives you the a practical size to carry all that a person needs (utilitarian look) along with the cross-body strap option.”

Soto recently partnered with her manufacturer, a move that will result in better prices on her collection.

“This new partnering also allows me to add a quicker delivery to market and the best quality to my brand,” Soto says. “I’m also thrilled with my new partnership in that it will allow me to bring fresher styles more quickly to my customers. I’m also increasing the branding on my styles with new logo applications and am working on a new revamped website. I feel very positive about the future.

You see, you never know what you’ll find at a flea market or garage sale…

Retail: $89

www.LizSoto.com

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