Item of the Day: Liz Soto

lizsotoA lot of terms in fashion are just bandied about until they become meaningless. That’s nearly what happened with the word “vintage” except they are some real experts maintaining its integrity.

One such person is designer Liz Soto whose been working on the perfect handbag for more than 27 years. Always on the lookout for a change in silhouette, Soto found of her latest, the Lauren bag, at the Santa Monica flea market where she found an actual 1940s-era bag.

“I sized it down and added a contemporary feel to the look—producing it in a faux croco allowed me to attain the nice pricepoint,” she says. “Handbags are moving away from the slouchy unstructured look to a more defined shape. The size is important as it is a little larger than a mini but gives you the a practical size to carry all that a person needs (utilitarian look) along with the cross-body strap option.”

Soto recently partnered with her manufacturer, a move that will result in better prices on her collection.

“This new partnering also allows me to add a quicker delivery to market and the best quality to my brand,” Soto says. “I’m also thrilled with my new partnership in that it will allow me to bring fresher styles more quickly to my customers. I’m also increasing the branding on my styles with new logo applications and am working on a new revamped website. I feel very positive about the future.

You see, you never know what you’ll find at a flea market or garage sale…

Retail: $89

www.LizSoto.com

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Jeff Prine

Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com